Cycling Ireland have launched their new Women in Sport campaign “IT’S NOT A RACE*” which which you will see on social channels or on their website
The ‘IT’S NOT A RACE*’ campaign will replace the previous Women in Sport campaign “Bike Like Me”
IT’S NOT A RACE* celebrates the many female cyclists who make up the broad spectrum of females who actively participate in cycling across its many forms. As importantly, it celebrates the many reasons why women and girls cycle. And yes, you’ve guessed it, it’s not always a race.
The campaign tells the story of the women and girl advocates who are promoting cycling in their communities, to National Champions Lara Gillespie and Orla Walsh, to Katie Turner, Lucy McClintock and Summer Glynn who are taking the cycling community by storm at a young age.
Over the coming weeks and months, we will be sharing the unique cycling stories of our campaign ambassadors across social media, video, print and broadcast so keep an eye out!